Real-time Social Listening
Strengthening relationships with customers and generating new business from prospects online begins with a strong, coordinated social listening strategy. Social Perception collects near real-time social data from over 650 million sources in over 20 languages. Our historical archive includes more than 55 billion posts dating back to May 2008.
We capture social posts from the full Twitter Firehose of public Tweets, Facebook, forums, blogs, mainstream news, LinkedIn, YouTube, Flickr and more. Our comprehensive coverage allows you to hear what’s being said about your brand, competitors and industry across the social web, so you can turn online talk into successful, data-driven marketing.
Industry Leading Social Analytics Ecosystem
What’s a conversation without context? We offer the most advanced analytics capabilities in the industry. Our Insights platform is made up of world-class social analytic partners, and we’re constantly integrating with the best providers so you always have the latest and greatest social insights at your fingertips.
Our platform provides unmatched power and flexibility. Extract essential information from online conversations to intelligently identify the posts that matter most, and enrich these conversations with insights – including sentiment, advanced demographics, intent and more.
Actionable Social Listening
82% of adult internet users are reached by social media
It’s not enough to just listen; you need to engage across social channels as conversations are happening. Participate in these discussions, maintain an active role in defining your brand, and reduce the cost of external collaboration with your communities for a more streamlined approach.
Connect with influencers and detractors alike to build a consistent brand presence on the social web, demonstrate thought leadership to drive brand awareness and sales, and service the social customer by triaging and responding to online posts.